Why Your Web Design Should Be Mobile-Friendly

June 14, 2023 | 0 comments

Why Your Web Design Should Be Mobile-Friendly

As anyone who’s carried a conversation with someone who has a mobile phone in front of their face will tell you, we’re living in an online world. In fact, it is safe to say most of us keep our smartphones at a back pocket’s length. You may even be reading this on yours right now.

According to a 2022 Pew Research Study, 32% of U.S. adults use a smartphone to make a purchase online every week. As the capabilities of our mobile devices advance and evolve, so does our usage of them.

Zippia studies show that mobile shoppers comprise 60% of the U.S. population, and these numbers are expected to grow. By 2024, Zippia predicts the number of mobile shoppers to increase to over 187 million.

As these trends suggest, we’re moving closer to a primarily pocket-sized storefront in a soaring market. For businesses, this means being visible to potential customers where they like to shop—on their smartphones. Here’s where a mobile-friendly, easy-to-navigate website can help boost your sales and drive organic traffic to your business.

Frustrating Mobile Design Forces People to Navigate Away From Your Website

Not all smartphones are created equal. Your mobile-friendly website should work the same across all devices. Clean, easy navigation is crucial to a seamless shopping experience. You never want the buyer to feel frustrated with your website. If your mobile design is slow or lacks navigation compatibility, you risk losing the visitor’s patience and business. Many of us can relate to a short attention span. Even a visitor’s best intentions to try later on another device could mean your website becomes just another forgotten tab.

A crucial element of a successful mobile design is its flexibility. It should intuitively respond to a user’s behavior and environment. This means the design is flexible across all screen sizes, accommodating resolution, image size, and scripting capabilities.

An experienced web developer can create a responsive design that accommodates all these design elements. Our skilled team at Arca Interactive offers website design & development with an intuitive “user-side” toolkit that flawlessly guarantees your website design functions over all devices.

Boost Organic Traffic by Engaging Your Google Ranking

Google still ranks the highest in organic search traffic worldwide. As their web traffic leans more heavily on internet searches from mobile devices, Google’s primary focus is mobile-friendly website optimization. Website optimization uses advanced tools and strategies to drive traffic to your website and grow revenue.

Your visibility directly relates to ranking on search engine result pages (SERPs). Your SERP ranking refers to where your business lands in a mobile user’s search results. The higher you rank, the more likely people will see and click on your website.

A key metric for your SERP ranking is your website’s loading speed. If your website loads slowly or is unresponsive, it can dramatically affect your SERP ranking and make your website less visible.

Search engine optimization (SEO) practices will also help mobile users find your website. SEO makes it possible for prospects to find your business when they search for services or products you offer.

Arca Interactive’s skilled team puts these optimization tools to work, ensuring your website is mobile-friendly and can boost and improve your SERP rankings, helping your customers find you.

Make Your Website Design Mobile-Friendly Today 

To make sure you don’t miss out on reaching potential customers, your site must be accessible on all devices, including mobile. At Arca Interactive, we can help. Our informational website packages offer mobile responsive websites to prepare you for the future in smartphone e-commerce. Get started with a website design package, or contact us to find out more about a customized design package that’s tailored to your needs.

Justin Arcara
Justin Arcara
Justin is an entrepreneur, web developer, and the founder of Arca Interactive that specializes in website design. Arca Interactive builds high-performing, custom websites for local and national brands.

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