One way to increase the success of your marketing efforts is to partner with a marketing agency. Developing a personal...
Arca Interactive Ranked in Top 19 Best Digital Marketing Agencies in Rochester
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Posts From
Category: Marketing.
A collection of posts about marketing news and tips.
5 Tips to Guide Your Digital Marketing Strategy After COVID-19
As is evident from the moment you turn on the news, the COVID-19 pandemic remains a strong influential force in today’s...
Why Your Digital Marketing Focus Shouldn’t Waver in This Time of Crisis
The world is currently facing a new type of pandemic. The COVID-19 virus continues to sweep the world, and life in the...
Five Ways Web Design and SEO Work Together to Increase Your Ranking
With the increased focus on improving SERP rankings as well as other SEO measures that have gained relevance lately, it can...
Elevate Your Video Marketing With These Three Tips
For the past few years, some of the greatest minds in marketing have been extolling the virtues of using video in marketing...
Google Penalizing Sites Without HTTPS Starting July 2018
Hypertext Transfer Protocol Secure (HTTPS) has been a priority for Google since the beginning of this protocol. Now,...
12 Website Mistakes That Might Be Hurting Your SEO Strategy
Search engines are smarter than ever at returning high-quality links to sites that deliver exactly what the user is...
Why Website Performance Matters
Website performance is critical to user experience, search engine and website optimization. Everything about your site...
The Best Social Media Posting Schedules
Social media is an invaluable tool for any business owner. It’s a wonderful way to connect with potential and existing...
Digital Assistants; Why SEO is Changing… Again
With the five major Internet giants investing outrageous sums to establish their proprietary DA's, it's beginning to become...
Search or Display: Is It an Either/Or Question?
Chris Navin, former vice president and chief marketing officer at Arca Interactive, covered a variety of topics related to...
Pay Per Click (PPC) Battleship
Paid search advertising (also referred to as Pay Per Click or Search Marketing) is defined as “The practice of online...