It’s questionable whether we may have seen this coming or not, but according to the marketing agency, Millward Brown (MB), Google has surpassed the reigning 3 year champion, Apple, as the new “world’s most valuable company.” MB’s Brand Equity Database, known as BrandZ, compiles information from over 23,000 companies to estimate brand valuation. Since 2006, it has been used to generate the list of the Top 100 Global brands. On the list you will see industry giants such as McDonalds, Nike, Toyota, Facebook, Walmart and Starbucks. In total, the 100 companies have $2.9 Trillion, yes with a T, in Brand Value.
Technology seemed to dominate this list including the top four: Google, Apple, IBM and Microsoft. Google’s brand value has risen 40% to $158.8 billion while Apple dominated the No. 1 position for three consecutive years, but saw its brand value fall this past year by 20% to $147.9 billion in the latest report.
Though this list is compiled of dollar signs and industry leaders, we do want to recognize that our friends at Google are so much more to us then the world’s most valuable brand. Arca Interactive is constantly utilizing and searching for the newest trends and tools in the marketing world to keep our competitive edge in the industry.. and, of course, produce top tier work for our clients. Google’s powerhouse of platforms, tools and insights allow us to better cater to our customers and clients on a daily basis. Whether its Google Analytics to take a deep dive into website performance and user behavior, Google Adwords to structure a successful PPC marketing campaign, or Google Webmaster Tools to assist in our SEO projects, Google’s growth has, without a doubt, been a large part of our own.
While we love the Apple products we use to produce our work, it is great to see the growth of Google, helping us to define, refine and evolve with the ever-changing marketing, advertising and design industries. We know Google will continue to grow, enhance our skill and drive to produce high-quality work for our clients and for ourselves. It always great to have an “in” with one of the most valuable companies in the world and we will continue to evolve, adapt and grow with Google (and Apple) as they fight it out to reign at the top, much like Arca Interactive. To see some of our past and future projects, take a look at our portfolio. Need more information? Request a quote or contact us.