In today’s competitive digital world, it is critical to have a website that not only serves as a place for commerce or information, but also represents the entirety of your business. Whether you are working on convincing new customers to work with you, selling your goods, or disseminating information, having an effective website is critical for driving conversions and boosting your overall success as a business.
When it comes to designing an optimal website, look and feel is not the only thing that matters. Website design also centers around building an intuitive and seamless online experience for users which is in line with your business objectives. By understanding actionable strategies to take to boost your website performance, you can increase conversion rates and develop further as a business.
5 Steps to Creating a Top-of-the-Line Website With Optimal Performance
While each website is different and has various business objectives and requirements to fulfill, there are general steps that can be taken to ensure a website is running optimally – creating an overall more enjoyable user experience. When potential customers use a website, they are more likely to ultimately be linked to your services if they have a seamless and efficient experience.
In addition to simplifying website navigation and utilizing compelling graphics, you can employ the following steps to optimize performance:
1. Optimize for Mobile Devices
Search engines such as Google are now considering the effectiveness of mobile websites more than that of desktops when determining how they should rank during searches. Therefore, it is critical to optimize for mobile devices such as phones and tablets. Your website should be responsive to all types of devices, with the look and function being high quality despite the size of the screen. This can drive SEO optimization, bringing more potential converts to your site.
2. Test Out the User Experience
Test whether the user experience is optimal. For example, make sure that buttons are big enough to be able to click, and that content can be accessed without having to zoom in excessively on different devices. Ensure you can stay engaged on your site with minimal hindrances keeping you from pursuing certain actions, such as contacting someone from your company. Use ongoing testing and analysis, such as A/B testing, to regularly improve your site.
3. Take Advantage of Reviews
People will be more likely to trust your business and, therefore, eventually convert if they understand your business is one that can be relied upon. Be sure to put reviews, testimonials, and various case studies on your website so that potential customers can get an understanding of the experiences of previous clients. Encourage user-generated content, such as videos or blogs from customers, which can add to your site’s trustworthiness and boost brand awareness.
4. Make Your CTAs Clear and to the Point
As the CTA button on your website pages is a clear trigger of conversions, it’s critical to make this feature easy to find. You should have a clear and concise CTA placed strategically on your web page. By leveraging action-oriented sayings, such as “Call us today to get started” or “Schedule your free consultation now,” you can encourage potential customers to move forward with you. Be sure your CTA button is easily visible and stands out in a contrasting color.
5. Streamlining Your Forms
After a potential conversion clicks on the CTA button, they will go to the final step before conversion, which is filling out a form. You should make this step as easy as possible, making sure filling out the form is user-friendly. Whether you want the user to make a purchase, request a meeting, or sign up for a newsletter, you should keep the number of required fields to a minimum and make sure your labeling is clear. If possible, integrate auto-fill options.
Maximize Your Conversions by Designing With Experienced Professionals
If you are ready to revolutionize the design of your website, the dedicated team at Arca Interactive is here. At Arca Interactive, we have in depth experience creating high performance websites that drive conversions. Get in contact with us today to learn more about how we can help you reach your business objectives through our conversion optimization services.
