The holidays are a time for family, friends, and fun. For many of us, it’s also the busiest season of the year. Cross-marketing is a way to maximize site hits in this busy season by cross-promoting your products with other companies that have similar audiences to yours. To do this successfully, you need to know your audience and what they’re looking for when they come onto your website or blog post. Understanding these strategies will help you find out more about your customers, increase profits, and grow traffic this holiday season.
Cross-Promote Your Site with Other Sites in the Same Niche
One of the most popular marketing strategies is to cross-market with other companies with similar audiences. For example, if you sell hunting equipment to customers who go on long trips into nature for days at a time, running a cross-promotion with a camping gear store or outdoor sporting retailer could be beneficial for both your company and theirs. This way, when your audience searches the internet for the perfect gift for their loved ones, they’ll stumble upon information about your relevant products as well. During the holidays, it’s especially important to make sure that you’re reaching as many consumers as possible so that your product is at the top of everyone’s minds as they seek to purchase gifts.
Leverage Social Media to Widen Your Reach
A great way to cross-promote during the holiday season is by leveraging social media. Platforms like Twitter and Facebook can work wonders in terms of getting your website and blog posts seen by a wider audience if you know how to use them correctly. You can do this by posting links to your social media sites and encouraging people in your audience to share them. If you make it easy for them, they’ll be more likely to do so. Additionally, you can use social media to run contests, giveaways, and other promotions that will drive traffic to your site.
Partner with Other Brands to Create Co-Branded Content
Another popular approach to cross-promote during the holiday season is by partnering with other brands to create co-branded content. This type of content is a great way to reach new audiences while also providing value to your current customers. By teaming up with other brands, you can create interesting and relevant content for your target audience. Not only will this help you reach more people, but it will also help to build relationships with other companies that you might want to collaborate with again in the future. Some holiday-themed ideas include gift guides, recipes, or how-to articles.
Pay-Per-Click Advertising
Finally, if you want to really maximize your site hits during the holiday season, then consider using pay-per-click (PPC) advertising. This type of advertising is most effective when people are actively searching the internet for ideas and information to make purchasing decisions. You can run PPC ads through Google, Facebook, or LinkedIn ads. Because these efforts empower marketers to be more tailored and personalized in their approach, PPC ads are a great way to reach new clients. For example, you could target people who have purchased from a competitor in the past or people who live in a certain area. These marketing campaigns also reach your current customer base and keep your business at the forefront of their minds during the holidays.
By utilizing these cross-promotion tips, you’ll be able to maximize your site traffic and sales during the holiday season, and the Arca Interactive team is here to help. If you are interested in more information on these strategies or our other digital services, contact us today.
