The hustle and bustle of Black Friday attracts enormous numbers of shoppers in the United States every year, and the shopping craze is starting to expand to other countries around the world. In this article we’ll discuss ways you can maximize your black Friday sales.
Businesses brought in about $40 billion in revenue during Black Friday 2021, and an estimated $10 billion of these sales was made online. To thrive during the rush of Black Friday, it is critical to optimize your ecommerce marketing and digital sales. Check out our tips to come out on top this holiday season:
1. Have a brand identity that resonates with customers.
When planning for Black Friday sales, your brand needs to be recognizable, trustworthy, and innovative. Customers are more likely to buy from brands that they are loyal to.
For a strong brand identity, create a logo that is aesthetically pleasing, uses brand psychology, and that is unique to your company’s values and mission. Additionally, be sure to have custom layouts for items such as social media graphics, letterheads, and brochures that showcase your brand efficiently.
2. Market early, market often.
Use social media and email marketing to catch your customers’ interest far in advance of Black Friday. Announce your sales early! Spotlight certain products through social media and remember to encourage viewers to like, comment, and share.
Send out personalized emails to interact with particular customers, making sure that they are aware of products or services you offer that fit their needs.
3. Host a robust and flawless web experience.
Make sure that your ecommerce functionality is up and running to avoid hiccups with online sales. Your website will need to withstand surges in traffic that come through on Black Friday weekend.
Practice navigating your site on all devices! Make sure that it is fool-proof, and that no links or buttons are broken, so that users can add-to-cart and pay quickly. It should be easy to navigate from one page to another.
In addition to basic functioning, you need to have a user-friendly site to transform site visits into sales. Don’t lose a sale this Black Friday to cheap site layout or messy ecommerce UX design.
4. Make sure your digital platforms are intelligent.
Attracting more shoppers to your digital platforms requires understanding what brought them there, where they are browsing, and why they might leave before following through on a purchase. Search engine optimization is an invaluable tool that helps shoppers find your webpages and stay on them, so that they can learn more about your holiday sales and offers.
Create a landing page for Black Friday sales and promotions and place keywords such as ‘deals’ and ‘promotions’ to attract holiday buyers. Smart user platforms also:
- Give the shopper an option to create an account and follow social media accounts at checkout.
- Send mobile and email notifications if items are left in the cart.
- Ensure that customers can pay with multiple payment methods and flexible payment options.
5. Advertise your Black Friday sales.
Make sure you are adequately advertising your sales! Options such as pay-per-click and social media advertising can help you reach new targeted customers.
For existing customers, advertise loyalty programs or special offers so they are more likely to shop with you. Also, consider writing content that helps them understand how to navigate Black Friday. For example, send out a gift guide to your customers that includes your products.
How Can I Find Assistance in Optimizing Black Friday Sales?
Still feeling stumped about how to prepare your digital business for this coming holiday season? Contact our team at Arca Interactive to learn how to elevate your brand, design seamless digital spaces for your customers, and prepare the perfect Black Friday marketing plan for your company.