One of the most common best practices found when researching Social Media strategy is that imagery performs better than a text-only post. After all, we secretly wish the books we read still had pictures in them, right? So it shouldn’t surprise you that this is a common theme across all social media channels. What may surprise you though, are the facts that surround this best practice.
Did you know that 90% of information that we transmit to our brain is visual? Once we look at a visual, it is processed in our brain 60,000 times faster than just text alone. On top of that, people only remember 20% of the content that they read. Is your company’s social media content part of that small percentage?
A recent study was conducted with a retail company, who found that engagement on their page increased 65% just from introducing videos and pictures from their timeline. You may not feel like such a small change can actually make such a huge difference, but the stats don’t lie! They way users engage is changing and evolving, and not just on social media..if you want to stay ahead of the pack, you must adapt your marketing strategy.
The next time you are creating a social media post, take the extra time to include a relevant and interesting visual for maximum audience engagement. Think about where else this type of content can be found, who you can reach with it and how to continue increasing engaging with this new, visual content.