Case Study

Spectre 007.

The Strathallan Hotel presents an exclusive screening of Spectre.

What We Did

Services Provided.

Print Design
Digital Banner Ads
Social Media Marketing
Video Production

Client Overview.

On November 3, 2015 Bollinger, the “Champagne of James Bond”, and The Strathallan Hotel granted an exclusive early access to a screening of James Bond, Spectre, starring Daniel Craig. The event was complete with the exclusive movie pre-screening, a black-tie rooftop after-party befitting of 007^TM himself and much more. This was a true night of Bond-style elegance and champagne revelry for all, promoted with a solid digital marketing strategy.

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Promotional Card

For Your Eyes Only.

We needed to pique interest, generate excitement and encourage ticket sales all while being consistent with the spy-esque Bond-style theme. To compliment our digital marketing, we designed a piquing card that came inserted within a secret envelope. In the weeks leading up to the event, these cards were hand-delivered to guests dining at the Strathallan’s restaurants.

View Card PDF

Custom Designed

Website Event Banner.

Print Design

Spectre Event Itenary.

The evening consisted of many different moments across multiple venues. We designed an event itinerary that coincided with the spectre theme that was provide to each guest prior to arrival.

Metal Laser Etched

Spectre Ticket.

The Ticket, made from high-grade stainless steel, serves as a keepsake to remember this special event.

The folks at the Strathallan knew that they had to spare no expense to provide a first-class experience to their guests for this special night. They wanted each guest to have something that made them feel as though they were part of the movie, and even further, a member of Spectre, as portrayed in the movie. We created the design for the metal card, then had it laser etched and cut-out to provide an elegant but sinister keepsake memento.

Social Media Marketing

Facebook Image & Video Ads.

We also designed a series of digital marketing initiatives including Facebook ads, curated social content and engaging teaser videos to build the excitement and create interest online with the local fan base.

Testimonial

Kind Words From The Client.

We approached Arca with a high-profile movie premiere that involved the production of several assets, both electronic and traditional media, and an aggressive timeline to execute them all. The team was able to pitch ideas quickly and manage the project with precision; turnaround time on significant pieces was hours, not days. Arca had a sincere desire to understand our strategy and a willingness to help that you hope for but rarely see in practice.

Chris Grocki

Former Director of Operations, Food & Beverage – Strathallan a Double Tree Hotel

Objectives

Project Overview & Result.

The Challenge.

To deliver top notch print, web, and other digital marketing assets for a high-end Hollywood style premier consistent with Sony Motion Pictures promotional materials for the film. We were not dealing with just any movie, this was a piece of James Bond history, so the level of elegance and precision needed to be fitting of the 007TM brand. The timeline was tight, so perfection in execution was paramount. The most challenging task was having the metal ticket design printed to be distributed prior for the event.

The Solution.

We worked tirelessly night and day to ensure that every print piece, every web ad, every video teaser and every piece of copy was ready for each touchpoint of the digital marketing campaign. We used local and global vendors to ensure the highest quality result for all assets of the project. The highlight, of course, was the beautiful stainless steel ticket that will surely remind all attendees of the memorable night they experienced.

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