Case Study

Smith’s Gravel Pit.

Construction & landscaping materials in Sodus, NY.

What We Did

Services Provided.

  • Branding
  • Website Design
  • Website Development
  • Search Engine Optimization (SEO)
  • Pay Per Click Advertising
  • WordPress Hosting & Support

Client Overview.

Smith’s Gravel Pit is located in Sodus, New York. Centrally located to Rochester, Syracuse, and the Finger Lakes region. Their company helps local businesses, homeowners, and contractors get the highest quality sand, gravel, stone, and topsoil for their projects.

Custom Designed

Logo & Brand Identity.

Smith’s Gravel Pit was looking to standout in their industry and knew that the first step was a total rebrand. The new brand aligns their logo, print and online presence providing a consistent representation of their services.
Brand Fonts
Letterpress Script & Big Noodle

Custom WordPress

Website Design & Development.

smiths gravel pit website design

Mobile Optimized

Responsive Website Design.

Beautifully responsive web design so you can view on the go. A truly responsive website provides the same high level of user experience across all devices. By preserving and adapting all necessary website content you maintain the same great experience across all devices. In a competitive digital landscape, responsive sites are an integral aspect of a website.
smiths gravel pit mobile site
smiths gravel pit responsive design
Smiths Gravel Pit Web Design
Smiths Gravel Pit website Design


SEO & PPC Campaigns.

smiths gravel pit ppc data


Increase In Organic Traffic


Of Keywords On Page 1

Cost Per Conversion


Conversion Rate


Kind Words From The Client.


An outstanding agency with responsive service and comprehensive expertise in media and marketing. As soon as Arca Interactive started our pay per click marketing our website traffic increased by over 100% and the quality of the customer leads was excellent. We’re on page 1 of Google for nearly every keyword being targeted. I highly recommend choosing Arca Interactive for any digital marketing needs.

Justin Sokolowski

Owner – Smith’s Gravel Pit



Project Overview & Result.

The Challenge.

Under new ownership, Smith’s Gravel Pit wanted to transform their brand and online presence to stand out in their industry. They needed a logo that was fresh but also communicated the many years they have been providing quality construction and landscaping materials. The new management was ready to invest in highly targeted ads and knew that a modern responsive website would be a must to achieve success.

The Solution.

The new logo is a combination of modern and retro design elements using a letter press style font to give it that rugged gravel feel. We designed a fresh simple new business card that compliments the branding perfectly. We crafted a simple and elegant website design that features beautiful imagery that the owner provided. The new responsive website is the perfect tool to convert leads into customers.