There’s no time like the holidays for customer interaction. During the holiday months, businesses make a good portion of their sales for the whole year. But once the holidays are over, customer engagement drops. Rather than letting engagement slow or deaden at the start of the year, here are some tips to keep your customers engaged.
Host an Event That Sponsors a Charity
The post-holiday season is the perfect time to donate to charity. But instead of a simple donation, host an event and invite clients. Not only does this show care in the community, but it also keeps you involved.
Extend Holiday Traffic
During the holiday season, many customers may visit your store or website. But why stop there? If they’ve visited your website, they’ve left behind cookies, and you can re-target those customers with specific post-holiday advertising on social media and Google. If they visited your store in person, offer them a loyalty program or special deals for Spring.
Stay Active with Social Media
Don’t pull back on your social media engagement just because the holidays are over. Staying active on social media is just as important after the sparkle and glitz of the holidays. Get reviews and publish them, promote new products or services, and run polls to keep interaction with customers frequent (especially consider your target customers when doing this). While it might not bring the customer in that day, these actions will keep your business top of mind.
Utilize Email Marketing
Social media is great for in-the-moment engagement, but emails are still effective, too. They can be a better way to keep customers informed in a longer format with space for more details. While you may not send as many emails in an off-season, generating fun and informative content is key.
Engage in Diverse Ways
Emails and social media are easy and obvious ways to engage with your customers, but have you considered other options? Chat bots on your website, text messaging, and push notifications are other possibilities to consider. Chat bots can improve UX by helping customers find what they’re looking for on your website. By texting customers, you can keep them up-to-date on new offers or promotions.
People love fun social events where they can interact with other like-minded people. And local events can bring new clientele. Is there a New Year’s festival near you? Offer warm beverages, and discounts for those attending. Valentine’s Day around the corner? Create some specials for singles or couples. Never underestimate the power of participation and in-person community engagement.
Think about the different kinds of customers that you have. Do you have a group of single women over thirty? Do families frequent your store? Personalize the ways you interact with them via email. Target different groups by keeping them classified by a few of the ways that their lives overlap.
Update Your Website
Keeping your homepage updated and fresh keeps customers coming back—slower months are the perfect time to keep the focus on this. Also keeping your website optimized is important. Is it easy to find in a Google search? Are the products or services you offer in the optimal place? Is your website easy to navigate? If customers can purchase products, is the checkout process easy to use? Always make sure your website is easy to use and accessible.
Contact Arca Interactive For All Your Website Needs
Need help with website updates or search engine optimization? Are DIY website options not living up to their promise of easy design? Ask the experts at Arca Interactive and we will make sure your website shines with minimal to no “DIYing”. We specialize in websites that sell and are easy to navigate. With our team of talent and skilled specialists, we’re the perfect partners to keep your website traffic flowing and your customer engagement bustling all year long. Don’t wait, contact us today.