If you are a business owner in Rochester, then you are aware of the growing competition between smaller and mid-sized businesses. No longer is simply having a website enough to help potential customers find you. Failing to have your business searchable on the Google Map Pack can cause you to miss out on local traffic. Discover how creating a Google My Business profile can make all the difference in boosting your online and local visibility.
What Is Google My Business?
Google My Business (GMB) is a free tool offered by the company as a means for business owners to control how their business is viewed on both Google Search and Google Maps. Business owners can add their business’s name, address, open hours, images of the place, and a space to manage customer reviews. All of these details can help direct clients to your business.
How Does Google My Business Assist With SEO Rankings?
This tool allows your business to show up in local search results as well as on Google Maps, making it essential for local search engine optimization (SEO). Because of this, it is not only easier to find your business online, but it is also easier to locate in person. GMB optimizes your business by utilizing current and complete details, while making updates as needed, and maintaining client reviews. These aspects all play a significant part in local SEO rankings.
How Is Google My Business Implemented?
A GMB profile can be found in local results through a Google search. It may also be discovered on Google Maps, in order for it to be highly visible for those conducting a local search. It offers you, as the business owner, the chance to not only display information regarding your business but to update it as well. You also have the ability to connect with your clients by responding to reviews or inquiries, helping to build trust with them.
This useful tool also offers data analytics regarding website traffic, what directed clients to your listing, and metrics on engagement. If you have important updates to share or current sales or offers, you may post these directly to the profile. This also helps to keep your profile relevant for potential clients. You may also include details on the kinds of products or services you provide.
If pertinent, you can also incorporate bookings or reservations. Another advantage of GMB is the ability to integrate with Google Ads so that you may create advertisements linked to the profile, increasing its reach amongst local ads.
Best SEO Practices for Google My Business
First, it is important to verify your business by searching for it on Google. If you find that it is listed there, be sure to claim it. If you cannot find it listed, then add it through the Google My Business website. Make sure to craft a detailed description using pertinent keywords to inform potential clients of the services and products your business offers.
Then choose a category, or categories, relevant to your business so that it can show up in the right searches. Use the messaging feature to give clients the option to communicate with you through the listing.
Consult With Arca to Optimize Your Website
Here at Arca Interactive, we understand the importance of boosting your web traffic and increasing your visibility. This means following SEO practices, including creating quality content, optimizing all of your website’s pages, and building HTML code to improve your ranking. It also means learning how Google My Business can help boost your visibility online.
Google My Business Optimization & Management – $449/mo
✅ 1 Business Location
✅ Google My Business Account Setup
✅ Verify Listing
✅ Account Optimization
✅ 1 Monthly Post
Contact us to discover how we can assist you in leveraging Google My Business to your advantage.
