While basic SEO and marketing strategies may help your business appear in search results, they won’t affect your business’s overall statistics if your website isn’t SEO-friendly. By taking some time to improve your SEO, you can take the lead over your competitors and continue driving traffic. To optimize your website and make it more SEO-friendly, consider the following five strategies, which are designed to boost your traffic and search results.
1. Diversify Your Visual Content
Websites should be visually appealing to customers so that they will show interest, though it is possible to use too much. If your web pages are cluttered with various imagery and logos, they may all blend together, with nothing really standing out. Fortunately, you can still maintain an SEO-friendly website with plenty of visuals. The way you do this is by diversifying the content. You can use colorful logos and visuals while also incorporating GIFs, animated images, videos, and more into your site. This draws potential clients in and keeps website traffic going.
2. Put the Important Content at the Top
It can be frustrating to wait a long time for your website to load the page, and this situation becomes worse when it takes a long time to get to the point of the topic. For example, this page has only one paragraph before getting to the main topic of this article, whereas some businesses may write 1,000 words before discussing what you visited the page for. By optimizing your content so the important stuff doesn’t get lost or delayed, you keep customers invested.
3. Consider Link Building
Link-building can be a complicated and difficult task to accomplish efficiently. Typically, websites at the top of search results include more backlinks than the ones placed near the bottom. This is for the simple reason that websites at the top get more clicks due to their strong incorporation of keywords. Not only is link-building effective in getting your website out there, but it can also prove your business’s authenticity.
4. Write Meta Titles and Descriptions
Meta tags, such as titles and descriptions, allow your website’s content to be better understood by other search engines. For example, these search engines use specific programs and algorithms to gather the basic premise of your website, meaning they’ll place your website into search results if it’s relevant to the user. By optimizing these further, you can begin to see additional traffic for your website, potentially improving business sales. For instance, meta tags that are lengthy or cluttered with details may prove ineffective. Instead, keep them concise and to the point so the system and your potential customers understand what your page is about.
5. Create Pages for “People Also Ask” Questions
When asking a question on Google, for instance, you may see a section full of questions with short answers, which is known as “People Also Ask” (PAA). Google typically creates this PAA section by pulling relevant pages and displaying the proper content, usually consisting of a couple of sentences. When you have an entire webpage dedicated to answering a specific question, Google may pull your site and drive traffic toward your business. This gives you the opportunity to show off what you know while having plenty of eyes on your site.
Contact Us Today to Learn More
Creating and maintaining an SEO-friendly website can be a lot to handle, and there are plenty of details involved that can be easily overlooked. Your business should be looking to climb in the search result rankings by using rewarding tactics and, thankfully, our team can help you utilize them. Arca Interactive offers expert SEO and website design services that can boost website traffic and company sales. To learn more about what we do, contact us today.