Upstate Alarm | Website Case Study

01

What We Did

Services Provided.

Branding
Website Design
Website Development
WordPress Hosting & Support

Client Overview.

Upstate Alarm is focused, solutions driven, and compassionate about making the world a safer place. They are a team of security experts and technicians that strive to exceed expectations with a full-service approach to commercial and residential security. Proudly serving the Rochester, Buffalo and Syracuse markets.

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Custom Designed

Logo & Brand Identity.

Upstate Alarm was prepared to refresh their brand and sought a high-tech, clean, and modern design that communicated the message of security and peace of mind.

Brand Fonts

Roboto Condensed Bold

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Custom WordPress

Website Design & Development.

Mobile Optimized

Responsive Website Design.

Beautifully responsive web design so you can view on the go. A truly responsive website provides the same high level of user experience across all devices. By preserving and adapting all necessary website content you maintain the same great experience across all devices. In a competitive digital landscape, responsive design is an integral aspect of a website.

Testimonial

Kind Words From The Client.

Arca Interactive are excellent at what they do. They were very professional, creative, and attention to detail. They delivered a product that exceeded our expectation and they were patient with our requests and changes through the process. I would confidentially recommend Arca Interactive to others!

Phil Sidore

President – Upstate Alarm

02

Objectives

Project Overview & Result.

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The Challenge.

Upstate Alarm recognized the need to refresh their brand identity and strengthen their online presence to reflect their growth and success in the industry. The outdated design failed to convey the professionalism necessary to build trust with potential clients. Functionality issues hindered user experience and engagement. The absence of clear calls to action diminished the chances of converting visitors into leads, while poorly organized and outdated service information limited their ability to attract new clients.

The Solution.

The logo icon we created is both simple and effective, featuring a strong bold typeface that commands attention. The high-contrast color scheme incorporates a vibrant accent of blue alongside black or white text. The website showcases a contemporary design with dynamic angled elements and subtle drop shadows that enhance the visual appeal of each section. The mobile-responsive layout ensures an equally engaging experience across all screen sizes. The new site serves as a powerful resource for delivering information, offering support, and generating new leads.

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