01
What We Did
Services Provided.
- Branding
- Website Design
- Website Development
- UX/UI & App Design
- WordPress Hosting & Support
Client Overview.
Sidekick’s free app promotes connection, belonging and joy. They help you make new friends online by finding nearby people who share your interests in order to get offline and have fun together in the real world. They’re all about helping you create authentic friendships, find camaraderie, and enjoy the things you love.
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Custom Designed
Logo & Brand Identity.
Sidekick aimed to establish a brand that embodies a modern yet straightforward aesthetic, infused with a sense of fun and warmth, creating an inviting atmosphere for everyone. They sought a color palette that is gentle, gender-neutral, and universally appealing.
Brand Fonts
MADE Tommy Soft Medium & Hero Bold
Custom WordPress
Website Design & Development.
Mobile Optimized
Responsive Website Design.
Beautifully responsive web design so you can view on the go. A truly responsive website provides the same high level of user experience across all devices. By preserving and adapting all necessary website content you maintain the same great experience across all devices. In a competitive digital landscape, responsive design is an integral aspect of a website.
iOS & Android
UX/UI & App Design.
Testimonial
Kind Words From The Client.
Frankly, we’ve been shocked by the excellent design work that the Arca Interactive team did for us. We’re on the West Coast and thought Arca would be cost-effective. But mostly, they turned out to be very good. Highly recommended.
02
Objectives
Project Overview & Result.
The Challenge.
To stand out in a crowded social media landscape, SideKick recognized the significance of establishing a distinctive brand identity that embodies inclusivity and a contemporary approach to connecting like-minded individuals. The designs of the mobile application and website had to be consistent and aligned to ensure users enjoyed a seamless experience across all platforms, empowering them to forge genuine connections with real people.
The Solution.
We crafted a logo design that embodies a modern and innovative approach to connecting people. The color palette is both neutral and welcoming, appealing to a wide audience. The website and mobile applications feature carefully selected fonts and brand colors, ensuring a cohesive and engaging experience for users. Rounded fonts, soft borders, and gentle waves contribute to a soothing visual aesthetic. Subtle gradient variations and vibrant pops of color effectively guide users’ attention to essential calls to action.
