Case Study

Empire Dental Care.

Providing you the best dental care with a gentle touch.

What We Did

Services Provided.

  • Branding
  • Website Design
  • Website Development
  • Search Engine Optimization (SEO)
  • Pay Per Click Advertising
  • WordPress Support

Client Overview.

Empire Dental Care, located in Rochester NY, is a progressive dental practice providing general and cosmetic dentistry to families in the Rochester area. Their experienced dental care team caters to your personal dental needs with a gentle, caring touch, flexible scheduling, and convenient financing options.

Custom Designed

Logo & Brand Identity.

Empire Dental Care wanted to overhaul their brand and give it a gentle feminine look and feel. The new brand is a clean and elegant type treatment with a pastel color scheme that conveys the experience the dental practice provides to their patients.
Brand Fonts
Cera Pro Medium & Solomon Sans Normal

Custom WordPress

Website Design & Development.


Mobile Optimized

Responsive Website Design.

Beautifully responsive web design so you can view on the go. A truly responsive website provides the same high level of user experience across all devices. By preserving and adapting all necessary website content you maintain the same great experience across all devices. In a competitive digital landscape, responsive sites are an integral aspect of a website.
Smiths Gravel Pit Web Design


SEO & PPC Campaigns.



Increase In Organic Traffic


Of Keywords On Page 1

Cost Per Conversion


Conversion Rate


Kind Words From The Client.


Arca Interactive is great to work with. They are attentive to details, responsive and always willing to adjust the plan to make it better and better looking and functioning website. I was very pleased with the final result and still am. The SEO work they did on my website is great and brought it to first page on many Google searches. Highly recommend!

Thomas Zahavi

Owner – Empire Dental Care



Project Overview & Result.

The Challenge.

Empire Dental Care’s practice was purchased by one of our current clients and they trusted us to completely revitalize their brand. The current logo wasn’t professional and was very outdated. The website lacked depth and good design to be an effective marketing tool. The client, having worked with us on their other business, was confident with investing in online marketing efforts but first we needed to create a beautiful new website that could bring in leads.

The Solution.

The new logo is an elegant type treatment that will stand the test of time. It’s soft feminine color palette is a perfect reflection of the practice.
The completely redesigned website is consistent with the new brand, provides a modern unique look and is a lead generating machine. The site is SEO optimized with a new blog that keeps new content for search engines. We’re also running multiple PPC campaigns so that they completely dominate their target keywords.