Modern website designers should be accustomed to staying up to date with the latest web design and development trends to ensure their sites function as smoothly as possible for all users. Ensuring the best possible user experiences comes down to solid web design, and the entire web design industry remains in a constant stage of change and evolution.
Arca Interactive can help your team prepare for the future by implementing innovative web design into your website. There are four key areas that modern web developers must understand to ensure their sites remain efficient and provide top-notch user experiences in the future.
Ensure Accessibility
The internet is a staple of modern life, and everyone deserves the chance to take full advantage of online communication. Modern web designers must make their sites as accessible as possible to the widest possible audience, including users with disabilities. The Americans with Disabilities Act contains several requirements for ensuring website accessibility. It’s vital for your web design team to understand and implement these standards not only to avoid fines and other legal penalties, but also to ensure every visitor to your site can have a useful and enjoyable experience with your content.
Implementing accessibility is easier than you might realize, and the changes you need to make will not diminish the “standard” experience for the majority of your users. It’s worth considering the implementation of a set of usability options that visitors can easily access and adjust to their unique preferences. Doing so shows visitors to your website that you are committed to providing excellent user experience to every user.
Prepare for Artificial Intelligence
Artificial intelligence (AI) is one of the most prevalent topics in the technology sector. Many expect the coming wave of AI implementations to completely reshape the way people interact with the internet. While true artificial intelligence has not yet been achieved, machine learning and automated virtual intelligence platforms are already making strides in the web design industry. Web designers are leveraging AI to provide better user experiences.
As you take your website into the future, it is vital to account for the emerging AI trend and the potential it holds for your brand. Eventually, your team will need to invest in AI technology on some level to stay competitive.
Ensure Ongoing Updates
Stagnation of your website is a surefire way to both diminish user experience and lower the overall effectiveness of your search engine optimization (SEO) strategy. Think of the updates you apply to your website as “reminders” to the search engines used to find and access your site. Ongoing updates maintain your site’s visibility, boost your search rankings, and ultimately drive traffic to your website by ensuring high relevancy scores and freshness from Google and other leading search engines.
Google and other search engines use bot programs to “crawl” through webpages, delivering the most relevant results to a user’s search query. These bots use many different metrics and algorithms to rank the pages they crawl, and update regularity is one of the most important. By updating your site frequently, you ensure your website ranks highly as a consistently updated source of relevant information for search engine users.
Benchmark Your Site’s Mobile Responsiveness
More people than ever use their mobile devices to access the internet and use search engines, and those search engines now rank pages based on mobile responsiveness. If your site performs admirably on both desktop browsers and mobile platforms, you inherently have a strong web design advantage over competitors that may not have focused as much on mobile web design as they should have.
Designing a functional and responsive mobile site is crucial for preparing for the future of web design as more users rely on their smartphones, tablets, and other mobile devices to access search engines and browse the web.
These are just four of the best ways your team can start preparing for the future of web design. If you are interested in rolling out new changes to your site and ensuring it’s prepared for the future, Arca Interactive can help. Contact us today for more information about our web design services.
