With the holiday season underway, 2023 is coming up quickly. Marketing agencies and businesses have a new opportunity to start fresh and update their business practices and strategies. In 2023, it will be more critical than ever to understand what consumers are buying, how often and when they are purchasing, and what means they are using to shop.
Feeling overwhelmed by the ever-changing and evolving needs and behaviors of consumers? Our experts at Arca Interactive have put together the following list of consumer trends so that you can understand what to expect in the 2023 market and perfect your business marketing strategy.
1. Stand Out With a Unique and Personal Brand
Customers accept AI and other automation services, but only when it comes to easing their online experience. When it comes to being attached to a brand, consumers want to buy from a business that they know and trust. Keep marketing messages and emails personal by addressing consumers by their names and sending them content that is optimized to their preferences. Furthermore, let them know that you are local and mention any charity or community initiatives your business may be engaged with.
Marketing through video content is a trending way to help customers get to know your brand. Having professional content that showcases the people behind your business and where your products come from is a great way to make connections with users. Post updated content often on platforms like YouTube and TikTok to get the best results.
Having a genuine connection with your clients goes a long way in a digital, impersonalized world. Show your personality through your social media marketing by making puns or following internet trends. Showing that your business has a real side to it does not necessarily have to sacrifice professionalism. Also, make sure your webpage is flawlessly designed and reflects your brand’s authenticity.
2. Understand User Behavior, Then Act
Excellent customer service will remain a top priority for customers going into 2023. Make it easy to provide feedback by keeping dedicated staff responsive to customer service emails, chats, and phone calls. It is important to keep all of this feedback data in a centralized database so that your business can avoid similar mistakes moving forward.
Additionally, thank your customers for taking the time to engage with your business and suggesting ways to improve. Be sure to use this as an opportunity to offer them perks, such as being added to an email list with exclusive offers and sales.
3. Make Sure Your Website Is Visible
Consumers do most of their online shopping on their cell phones and mobile devices. For this reason, Google and other search engines are optimizing their search engines based on mobile clicks, and this trend is not going away in 2023.
You can have a seamlessly designed website that matches the needs of your target market, but if they never get a chance to see your website, all this work can go to waste. For this reason, you need to make sure that you are using Search Engine Optimization, or SEO, to attract more users to your web pages and encourage them to stay there.
Additionally, using pay-per-click advertising is another growing digital marketing trend to get users to jump from wherever they are browsing directly to one of your landing pages. This is an opportunity to attract more online customers.
How Can I Keep Up with Consumer Trends in 2023?
Are you still feeling overwhelmed by shifting consumer trends and behaviors and are unsure how to cater your digital experience to them? Get in touch with our experts at Arca Interactive to discover how you can create the perfect brand, optimize your web spaces, and perfect your marketing strategy in the new year.