Your logo is more than just a symbol, it is the first impression people will have of your business. It should instantly convey your brand’s values and personality. But just like fashion trends, design styles come and go. No logo stays relevant forever, and as your company evolves, your logo needs to as well.
Visually, It Looks Old
Outdated logos can be an eyesore. Over time, logo trends change, and putting an old logo next to a modern design can stick out, making it look outdated. It does not always need a complete overhaul to revitalize your brand, but bringing a dated logo design into the 21st century makes a huge difference.
It Is Just Not Memorable
Your brand deserves a logo that is memorable. Investing in services that provide you with a unique logo design that sticks out from the crowd can make it more recognizable and leave the customer thinking of your logo when making purchasing decisions.
It Is Not Versatile
If your logo was designed for print advertising or physical signage, it may not fit in today’s digital world. It might be pixelated or bogged down with other graphics. A modernized logo is able to communicate your brand effectively across all mediums and platforms, from social media to your website.
Your Brand Has Evolved
If your brand’s mission, values, or services and products have evolved, then it is time to update your logo to better reflect that. A logo that no longer resonates with a company’s identity can be detrimental to its growth and message.
Your Company Has Grown
As your company grows, so should its visual identity. A well-designed logo can effectively communicate your company’s size and maturity, along with its mission and vision to potential customers.
Some Factors to Consider When Deciding to Refresh Your Logo
Once you’ve decided it’s time to update your logo, there are a few factors you will want to consider before proceeding.
- Do You Want to Pay Homage to Your Current Logo?
One of the first things to consider when looking into redesigning your logo is to decide whether or not you want to pay homage to your company’s previous logo(s). A bold new logo can mean you are breaking free from the past, but you need to consider whether or not that aligns with your brand image or message. A radical redesign could alienate your loyal customers, or they may not even recognize your business anymore. - Are Current Trends Important to Your Brand?
Logo design is like fashion – it is subject to trends. It is helpful to understand what the current trends are, but do not just follow them blindly. Trends are ever-changing and may not always align with your brand’s needs. Even if minimalist logos are in fashion right now, it might not fit your brand. Some companies rely on their intricate logos, and even when they give them a refresh, they don’t fall completely into trends. Despite updates, Coca-Cola has kept with their script design, and probably won’t completely jump on the minimalism train. - Have Your Business Offerings Expanded?
When your logo first launched, it might have fit your business identity and what you do. Many businesses began by offering certain products or services, but have evolved over time. You should consider these changes when thinking about a new or refreshed logo.
You Don’t Always Need a Total Redesign
A fresh logo doesn’t always require you to start from scratch. Most of the time, brands can rejuvenate their image with a logo makeover, such as adding subtle but significant modifications to achieve a refreshed look while still maintaining their brand value.
Your Logo Is Your Brand Identity, Contact Arca Interactive Today
Elevate your brand with a new logo or a logo refresh that leaves a lasting impression. Our team at Arca Interactive can rejuvenate your brand with our expert logo and design services. If you’re ready to elevate your brand identity, we have multiple packages to choose from. Contact us today to get started.
