Case Study

RPC Photonics.

Sending Light Where It's Needed. Optics for illumination & displays.

What We Did

Services Provided.

  • Website Design
  • Website Development
  • E-Commerce Engine
  • WordPress Hosting & Support

Client Overview.

RPC Photonics, Inc. focuses on design, prototyping and manufacturing of optical components with precision structured surfaces that can be applied to control light and distribute it in a highly efficient manner. Their principal markets include: solid-state lighting, display systems, defense systems, high-power lasers, and UV-lithography.

Custom WordPress

Website Design & Development.

RPC Photonics Website Design

Mobile Optimized

Responsive Website Design.

Beautifully responsive web design so you can view on the go. A truly responsive website provides the same high level of user experience across all devices. By preserving and adapting all necessary website content you maintain the same great experience across all devices. In a competitive digital landscape, responsive sites are an integral aspect of a website.
rpc photonics responsive mobile site design
rpc photonics responsive responsive website design
rpc photonics responsive responsive website development 2
rpc photonics responsive responsive website development


Kind Words From The Client.


We have heard rave reviews about our new site from our customers. Now that they can place orders for our products on-line, using mobile devices as well as desktops and laptops, we estimate that our new site will have paid for itself within months.

Laura Weller-Brophy

Former General Manager – RPC Photonics, Inc.



Project Overview & Result.

The Challenge.

Information Architecture, outdated web presence and the internal process for fulfilling customer orders were the main obstacles we needed to overcome. RPC Photonics designs and fabricates optical solutions for illumination and displays and the current site simply did not demonstrate the many market applications or provide an easy way to order their products. The information needed to be reorganized with a scaled down, search optimized responsive website design in order to make it easy for existing customers, prospective customers and search engines to understand their solutions and convert leads to sales.

The Solution.

We collaborated with the internal executive team for months of planning and information architecture design to enhance the customer experience. We designed an easy to navigate, search optimized, responsive website design with commerce integration, which streamlines the ordering process for customers and RPC’s internal staff. The ability to order online and manage each product from one system has significantly reduced the time for customers to place orders and for RPC to fulfill them. The reduction in time resulted in the reduction of money spent to manage selling products therefore increasing productivity and profits.