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Pay Per Click
PPC Questionnaire
Please fill out this form to help us learn more about your business and PPC goals.
CONTACT INFORMATION
Company/Business Name*
Your Full Name*
Phone Number*
Email Address*
Website URL*
BUSINESS INFORMATION
How many years have you been in business?
Do you have a slogan or tagline you want us to use?
What is your business’s unique selling proposition?
Who are your main competitors and what (if anything) would you like us to know about them?
Describe your ideal customer(s).
What are the core services that you would like to promote?
Do you have any special offers and/or guarantees?
Is there anything else you want us to know about your business?
PPC ACCOUNT SETUP
Do you have any existing Google Ads Account? (If yes, please provide us with the 10 digit Customer ID)
Do you have any existing Google Analytics Account?*
Yes
No
What is your monthly budget for your entire pay per click account?
If we are promoting multiple services, how much do you want to allocate per month to each service?
What is your desired cost per acquisition (CPA) or lead? (It’s alright if you don’t have a target)
What is the goal of your pay per click campaigns? (Check all that apply)*
Leads
Sales
Calls
Web Forms
Brand Awareness
Are you currently using call tracking? If so, which vendor?
Are you an ecommerce company? If so, do you have a data feed and a Google Merchant Center account setup?
Which geographical regions would you like to target? If you need to target specific regions then, please elaborate.
What days and times would you like your ads to run? For Example, Monday-Friday 9AM-5PM.
Please list up to 15 target keyword, or phrases your ideal customers might type into Google.
If you have experience running PPC for this business, what worked and what didn’t? (optional)
Is there anything else you would like to share with us?
