WordPress vs Wix Which Is Right for Your Business

WordPress and Wix are two major platforms you’ll find during a search for where to build your website. They are both popular options, with ample features and tools for high-quality site-building. However, one will be more suited for your needs than the other. If you’re having trouble deciding on WordPress vs. Wix, use this compare and contrast guide to inform your choice. The platform you choose can make a big difference in the success of your company’s site.

WordPress: Pros and Cons

WordPress powers 32% of the internet, according to its website. It enables users to build beautiful, unique sites that fit their brands and needs. Use chosen website elements or add your own for total customization. The state-of-the-art software and building components on WordPress are free, although you’ll have to pay for your custom domain name and web hosting. These costs start around just $70 a year.

One pro of WordPress compared to Wix is that it’s open source. This means you can freely modify your site however you want, as much as you want, if you can code. Wix isn’t open source, which limits users’ abilities to customize their platforms without help from in-house developers. Another pro in WordPress’s favor is that other users in the community can upload plugins they build. There are thousands of plugins you can add to your site for free.

One of the potential cons of using WordPress is the challenge it might be to build your website if you have no background or experience with code. Although you don’t have to be an expert coder, you must know the basics to customize your site. It’s not a drag-and-drop website builder like Wix. It’s easy to unlock WordPress’s full power, however, with help from an expert site builder – or even after watching a few videos on how to code, if you’re tech-savvy.

Wix: Pros and Cons

Wix is a basic website builder with two main choices to start: having Wix’s artificial design intelligence bot build a site for you, or starting from scratch with Wix Editor. Using Wix’s built-in AI can make starting a site fast and easy based on your answers to a few questions. Wix websites look polished and professional, although they don’t permit in-depth customization except with help from the company’s in-house web developers.

One pro about building a website on Wix is the simple drag-and-drop website builder. This makes it ultra-easy to set up a new website, even with zero knowledge of code. You also don’t need to find a hosting provider, as Wix is a fully-hosted platform (it hosts your site for you). It’s free to use, and you don’t have to pay for your domain name if you’re happy with the free one Wix provides.

The main con going against Wix is the limits it imposes on the creativity and originality of your website. It is almost impossible to make your site one-of-a-kind on Wix, as it doesn’t have a wide range of design or customization options. This can make it hard to compete with other companies. With WordPress, on the other hand, you can change every component, choose from thousands of themes and plugins, and completely tailor the buyer journey.

Why We Recommend WordPress

WordPress and Wix are both online tools capable of running your website. Both come with user-friendly website management options that enable you to customize your site. However, the two may not be equally suitable for your unique needs and website goals. If you want an all-in-one software solution on which you can build an intricate, fully personalized website that stands out from competitors, choose WordPress.

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WordPress is superior to Wix in terms of personalization and creating a truly memorable user experience. You may have to learn a bit about how websites work to use WordPress to its fullest potential, but you’ll receive plenty of return on your time investment. If you want to benefit from all the advantages of WordPress without the hassle, start your project with Arca Interactive. We have everything you need to build a new site or to migrate to WordPress from Wix. If you want to learn more about why we choose wordpress you can read our article “Why We Recommend WordPress to Our Clients“.