Spring is upon us, and it’s time to refresh and renew all aspects of our lives. Out-of-date websites are unappealing to visitors, so it is important to include your website on your spring cleaning list this year. Follow these cleaning tips for your website to give it new life this spring:
Get Rid of Irrelevant Content
A vital part of revamping your website is getting rid of any irrelevant content. Whether you have adjusted your business plan or your target audience has changed, prioritize going through your site and checking to make sure the content still applies to your business. You want your website to reflect your company, so any information that is no longer relevant is damaging to your business.
Check Ease of Navigation
After additions and changes that have been made over the year, your website may have become confusing for visitors to navigate. Ask someone with fresh eyes to look at your site and evaluate how easy it is to understand. A website that is confusing or complicated can drive away potential customers.
Check Your Links
It is extremely frustrating to click on a link and land on a page that no longer exists. It also makes your company look unprofessional. Check to make sure all your links are still functioning. You can use the W3C broken link checker to find any broken links on your site.
Test Your Site on Various Browsers and Devices
The more browsers and devices your website works on, the more people will be able to successfully access and use your site. Download the latest versions of the most commonly used browsers and check to see how your website looks on each of them. Using phones and tablets to access websites is becoming increasingly more common, so make sure to also check your website on various devices, ensuring it is still usable.
Add a New Social Media Platform
Social media is taking over the internet, and having a presence on various platforms will help your company’s visibility. Create a Twitter account, Pinterest page, or another new social media profile for your company this spring, and expand your audience so you can grow your base of potential customers.
Look Over the Analytics Data
Certain pages on your website may be retaining more visitors than others. Review your analytics data to check which pages have the highest bounce rate. Compare it to a page with high retention and see if you can change the less effective pages to keep visitors on your website for longer. For more info on seo and analytics read 12 Website Mistakes That Might Be Hurting Your SEO Strategy.
Update Your Design
Just as in previous years, many new website trends and popular features are coming in 2018. Look at some of your favorite or successful websites and take note of what aspects these sites do successfully. If the design of your website is clearly behind the times, it will reflect poorly on your company. Adjust your website so it is up to date with recent online trends. For more about updating your website read “Is It Time to Update Your Online Presence?“.
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