- Print Design
- Website Banners
- Social & Digital Marketing
- Video Production
On November 3, 2015 Bollinger, the “Champagne of James Bond”, and The Strathallan Hotel granted an exclusive early access to a screening of James Bond, Spectre, starring Daniel Craig. The event was complete with the exclusive movie pre-screening, a black-tie rooftop after-party befitting of 007TM himself and much more. This was a true night of Bond-style elegance and champagne revelry for all, promoted with a solid digital marketing strategy.
FOR YOUR EYES ONLY
We needed to pique interest, generate excitement and encourage ticket sales all while being consistent with the spy-esque Bond-style theme. To compliment our digital marketing, we designed a piquing card that came inserted within a secret envelope. In the weeks leading up to the event, these cards were hand-delivered to guests dining at the Strathallan’s restaurants.
Printed Event Itenary
The Ticket, made from high-grade stainless steel, serves as a keepsake to remember this special event.
The folks at the Strathallan knew that they had to spare no expense to provide a first-class experience to their guests for this special night. They wanted each guest to have something that made them feel as though they were part of the movie, and even further, a member of Spectre, as portrayed in the movie. We created the design for the metal card, then had it laser etched and cut-out to provide an elegant but sinister keepsake memento.
To deliver top notch print, web, and other digital marketing assets for a high-end Hollywood style premier consistent with Sony Motion Pictures promotional materials for the film. We were not dealing with just any movie, this was a piece of James Bond history, so the level of elegance and precision needed to be fitting of the 007TM brand. The timeline was tight, so perfection in execution was paramount. The most challenging task was having the metal ticket design printed to be distributed prior for the event.
We worked tirelessly night and day to ensure that every print piece, every web ad, every video teaser and every piece of copy was ready for each touchpoint of the digital marketing campaign. We used local and global vendors to ensure the highest quality result for all assets of the project. The highlight, of course, was the beautiful stainless steel ticket that will surely remind all attendees of the memorable night they experienced.