• Branding Design
  • Website Design
  • Website Development
  • Online Marketing

Smith’s Gravel Pit is located in Sodus, New York. Centrally located to Rochester, Syracuse, and the Finger Lakes region. Their company helps local businesses, homeowners, and contractors get the highest quality sand, gravel, stone, and topsoil for their projects.



Smith’s Gravel Pit was looking to standout in their industry and knew that the first step was a total rebrand. The new brand aligns their logo, print and online presence providing a consistent representation of their services.





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The Challenge

Under new ownership, Smith’s Gravel Pit wanted to transform their brand and online presence to stand out in their industry. They needed a logo that was fresh but also communicated the many years they have been providing quality construction and landscaping materials. The new management was ready to invest in highly targeted ads and knew that a modern responsive website would be a must to achieve success.

Our Solution

The new logo is a combination of modern and retro design elements using a letter press style font to give it that rugged gravel feel. We designed a fresh simple new business card that compliments the branding perfectly. We crafted a simple and elegant website design that features beautiful imagery that the owner provided. The new responsive website is the perfect tool to convert leads into customers.